The Auburn Tigers football program has reached a significant milestone, announcing a combined $100 million in Name, Image, and Likeness (NIL) deals involving three of their standout players. This groundbreaking achievement underscores the Tigers’ commitment to retaining top talent and fostering a competitive environment in college football.
The key players included in this announcement are:
- Robby Ashford – Auburn’s starting quarterback and a fan favorite, Ashford’s dual-threat capabilities have made him a pivotal player for the Tigers. His NIL deals highlight his growing prominence both on and off the field.
- Jarquez Hunter – The star running back has been instrumental in Auburn’s offensive success. Hunter’s NIL valuation has soared following his standout performances last season, solidifying his role as a team leader.
- Kamari Lassiter – A lockdown cornerback, Lassiter’s contributions to Auburn’s defense have drawn national attention. His NIL partnerships reflect his status as one of the premier defensive players in the SEC.
Head coach Hugh Freeze praised the players’ achievements, stating, “These young men represent the best of Auburn football, not just in their athletic performance but in their character and commitment to our community.”
The $100 million total reflects the combined value of endorsements, sponsorships, and other NIL opportunities, making Auburn a leader in the rapidly evolving landscape of collegiate athletics. The announcement also serves as a testament to the program’s ability to attract and retain elite talent in an increasingly competitive NIL environment.
This milestone sets a new benchmark for the Tigers as they gear up for what promises to be an exciting 2025 season.
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